The sporting industry is growing at a fast pace. Giant sportsman retailers are expanding throughout the 50 states. They are no longer just a bow, gun and tackle shop. They have grown into a family Go To destination for site seeing and fun. No longer, just for dad’s to stop in and pick up supplies. They have become an educational museum and aquarium along with a one-stop shop for sportsman gear.
A strategic planning session was in play amongst several major suppliers to the sportsman industry. The challenge on the table for these men was what new product lines would excite the sportsman industry? What innovation could enhance business within a sport claimed to be matured. A sport that is century’s old.
Archery is the art, practice, or skill of propelling an arrow with the use of a bow. Historically, archery has been used for hunting and combat, while in modern times; its main use is that of a competitive sport and recreational activity. Some may claim that archery is obsolete today, because a lot of modern weapons are available nowadays, which are easy to use and are more effective as compared to bow and arrows. Archery is a very thrilling activity and its craze cannot be removed from our minds because it is in our blood. Hollywood has brought archers back to the big screen easily drawing in a new generation of passionate believers in the sport. Sportsmen again are on the rise and instructional tools are in demand. Products that teach basics and safety for the next generation. Products that encourage wholesome competition and excitement.
The name NXT Generation evolved from these planning sessions and a vibrant business was developed. The NXT product designers are passionate about their product, never to be a duplicate of others, only to be unique and different. A look the market will recognize as a NXT design with quality in mind.
The NXT designers desire is getting youngsters back out into the Great Outdoors, NXT has developed a line of shooting products that aid in the development of motor skill and hand to eye coordination. The core product-lines are unique foam projectile shooters with suction cup and hook-n-loop tips. Targets range from a variety of game animals to a multitude of window clings.